Each marker on the ring is one counted review, coloured by its verdict.

MING

37.09

37.0938mmautomaticAnnounced May 2024

A 38mm steel dive watch rated to 600m whose timing scale sits on a sapphire dial rotated by a crown at 4 o'clock, with hour markers lumed on the inside of the domed crystal. It uses a skeletonised Sellita SW300 automatic and won the 2024 GPHG Sports Watch Prize.

MING product page

Early reactions

Very positive

3 reviews: 3 positive, 0 mixed, 0 negative. 3 of 3 recommend it.

Fewer than four counted reviews, so treat this as a first read rather than a settled view.

Every reviewer praises the dial, case and functionality. Most single out the dial's depth and detailing and its strong lume, and say the open layout and slim profile make the compact case wear larger and more comfortably than a typical deep diver. Most also appreciate the red collar that warns of an unscrewed crown, the soft rubber strap and the fresh, distinctly MING take on the genre.

Where they differ. Most reviewers rate the movement well, but one finds the skeletonised calibre visually unappealing. One reviewer also notes that the coloured lume on the seconds hand fades faster.

Most praised

Dial finishing and detailing are exceptional2 of 3
- Beans And Bezels Finds the metallized blue-to-black dial captivating and exceptionally finished.Read the review
- Beans And Bezels Says dial finishing is exceptional and better in person.the dial finishing is exceptional, and it looks even better in personRead it in context
- The 1916 Company Considers the dial detailing exceptional.detailing as always with Ming is exceptionalWatch from 3:23
Dial has engaging depth that shifts with angle2 of 3
- Beans And Bezels Considers it one of MING's most dynamic dials, more engaging than the 18.01.this is one of their most dynamic dials yetRead it in context
- Swiss Connection Watches Finds the minimalist dial surprisingly deep and complex, engaging to look at.Their dials, while minimalist, have a surprising amount of depth and complexityWatch from 0:31
- Swiss Connection Watches Says the design really comes alive when viewed from an angle.looking at it from an angle is where the thoughtful design comes aliveWatch from 4:00
Strong lume that suits the dial2 of 3
- Beans And Bezels Rates lume as excellent, brighter and longer-lasting than many contemporaries, with improved hands.The lume on the Bluefin delivers excellent performanceRead it in context
- Swiss Connection Watches Notes the lume preserves the dial's depth and complexity in low light.the loom still provides the visual depth and complexity thanks to its multi-layer dial layoutWatch from 4:28
Red collar warns of an unscrewed crown2 of 3
- The 1916 Company Likes the red collar that signals when the crown is unscrewed.little red collar in there so you could see when that crown has been unscrewedWatch from 2:23
- Swiss Connection Watches Wishes more brands offered the red ring warning of an unscrewed crown.a feature that I feel like today more brands need to offerWatch from 3:30
Open dial makes the compact case feel larger2 of 3
- Beans And Bezels Finds it wears much larger than 38mm, resolving earlier size concerns.It wears much larger than its 38mm diameter suggestsRead it in context
- Swiss Connection Watches Smaller bezel lets the dial feel substantial while keeping a wearable size.feel visually substantial whilst retaining its wearable 38 mm case sizeWatch from 3:01
- Swiss Connection Watches Notes negative space makes the dial feel expansive in a small case.allows the dial to feel expansive even in a smaller caseWatch from 3:30
Wears slimmer and more comfortably than a deep diver2 of 3
- Beans And Bezels Notes perceived thickness is less than the 12.8mm figure due to curved crystals.the perceived thickness is notably lessRead it in context
- The 1916 Company Calls it ergonomically excellent despite its 600m rating.ergonomically excellent, and wears its 600 m carapace with graceWatch from 0:28
- The 1916 Company Notes that, unlike most divers, it fits under a dress cuff.this is thin enough that with a sloped flank, it will actually fit under a dress cuffWatch from 0:57

Show 11 more

Serious depth rating in a compact, display-back case2 of 3
- Beans And Bezels Considers 600m water resistance with a display back a major technical achievement.making it a stunning technical achievement for the brandRead it in context
- Swiss Connection Watches Considers it one of the toughest compact divers thanks to its 600m rating.making it one of the toughest made compact divers todayWatch from 2:33
Rubber strap is soft and very comfortable2 of 3
- Beans And Bezels Finds the FKM rubber strap very comfortable, likening it to an OysterFlex.which is very comfortable and reminds me of the Rolex OysterFlexRead it in context
- The 1916 Company Finds the rubber pleasantly soft and velvety, almost like silicone.it has the feeling of silicone cuz it's particularly velvetyWatch from 0:28
Build quality and detail feel premium2 of 3
- Beans And Bezels Rates build quality and finishing as top-notch, as expected from MING.the build quality and finishing are top-notchRead it in context
- The 1916 Company Says the attention to detail gives it the feel of a far pricier watch.the attention to detail imports the feel of a much more expensive timepieceWatch from 3:23
Fresh take on the diver in unmistakable MING style2 of 3
- Beans And Bezels Views it as a distinctive take on the inner-bezel diver while clearly MING.adds a distinctive spin on the inner rotating bezel dive watch genreRead it in context
- Swiss Connection Watches Finds it refreshing against dive watches that all copy a 1950s template.it's refreshing to see a thoughtful, functional, and yet uniquely originalWatch from 4:57
- Swiss Connection Watches Credits MING with a quickly identifiable design language.a visual design language that often takes several decades to become instantly identifiableWatch from 0:31
- Swiss Connection Watches Says the design challenges the norm while looking incredible.challenges the norm whilst looking incredibleWatch from 5:26
Case design is clever and well executed2 of 3
- Beans And Bezels Considers the case a well-executed blend of design and functionality.a well-executed blend of design and functionalityRead it in context
- The 1916 Company Admires the clever, sculpted case flank with flared lugs.The case band is simple and clever.Watch from 1:25
Crowns are thoughtfully executed2 of 3
- Beans And Bezels Praises the 4 o'clock crown's bezel action and the smooth, robust 2 o'clock crown.providing excellent bezel action thanks to sprung bearingsRead it in context
- The 1916 Company Highlights the lumed crown for the internal bezel as a nice detail.so is the crown that operates the internal rotating bezelWatch from 4:46
Quick-release bars and adjustable buckle well designed1 of 3
- The 1916 Company Appreciates the pull-tab spring bars for tool-free strap changes.pull tab spring bars, so you can pop the strap off without toolsWatch from 0:57
- The 1916 Company Praises the buckle's finishing and the dual anchoring points that allow micro-adjustment.You can move the spring bar in and out as a micro adjustmentWatch from 1:25
SW300 is a strong off-the-shelf calibre1 of 3
- Beans And Bezels Considers the SW300 among the best off-the-shelf automatics at this level.one of the best off-the-shelf automatic movements you can findRead it in context
Fully rotating dial is remarkable engineering1 of 3
- Beans And Bezels Finds the fully rotating dial mechanism remarkable engineering.it is the entire dial that rotates on the Bluefin, which I find quite remarkableRead it in context
Suits small wrists and any wearer1 of 3
- The 1916 Company Recommends it for wrists as small as 13.5cm, noting ample clearance on a 16cm wrist.this watch for a wrist as small as 13 and 1/2 cm circumferenceWatch from 0:57
- The 1916 Company Sees it as a friendly diver suited to both men and women.both men and women can dive with this friendly diverWatch from 0:28
Reasonably priced for a luxury diver1 of 3
- The 1916 Company Considers it reasonably priced for a luxury watch.reasonably affordable for a luxury productWatch from 4:18

Most criticised

Skeletonised movement is visually unappealing1 of 3
- Beans And Bezels Finds the movement unattractive despite skeletonization; a closed back would be acceptable.isn’t going to win any beauty contests with its design or finishingRead it in context
Coloured seconds-hand lume fades faster1 of 3
- Beans And Bezels Notes the colored lume on the seconds hand fades faster than the rest.cause it to fade a bit faster than the rest of the watchRead it in context

Open a point to see who said it and jump to that moment in their review.

By aspect

PositiveMixedNegative

How reviewers judged each aspect; one square per reviewer who discussed it
Dial		Praised
Case & proportions		Praised
Functionality		Praised
Design		Praised
Wearability		Praised
Bracelet & strap		Praised
Movement		Praised
Finishing & build		Praised
Originality		Praised
Versatility		Few mentions
Value		Few mentions

Was this consensus useful?

The reviews

3 counted, 2 more for context

Remontoir summarises; the reviewers did the work. Watch and read the originals for the full picture.

The 1916 Company

Ming 37.09 Bluefin Dive Watch Review

Video, 5 minHands-on reviewJun 2026

Very positiveRecommends

A retailer walkthrough that praises the 37.09 Bluefin as a comfortable, well-detailed luxury diver. It is compact enough for small wrists and dress cuffs, has thoughtful strap and crown details and thorough lume, and is reasonably priced for what it offers.

Suits: Men and women with smaller wrists wanting a compact, capable diver

Disclosure: Retailer stock

What they said, point by point

Wearabilitypositive: Calls it ergonomically excellent despite its 600m rating. 0:28
Recommends it for wrists as small as 13.5cm, noting ample clearance on a 16cm wrist. 0:57
Versatilitypositive: Notes that, unlike most divers, it fits under a dress cuff. 0:57
Sees it as a friendly diver suited to both men and women. 0:28
Bracelet & strappositive: Finds the rubber pleasantly soft and velvety, almost like silicone. 0:28
Appreciates the pull-tab spring bars for tool-free strap changes. 0:57
Praises the buckle's finishing and the dual anchoring points that allow micro-adjustment. 1:25
Notes the strap is quite thick in profile. 0:57
Case & proportionspositive: Admires the clever, sculpted case flank with flared lugs. 1:25
Dialpositive: Considers the dial detailing exceptional. 3:23
Values the lumed seconds hand, saying every diver should have one. 2:53
Functionalitypositive: Likes the red collar that signals when the crown is unscrewed. 2:23
Highlights the lumed crown for the internal bezel as a nice detail. 4:46
Finishing & buildpositive: Says the attention to detail gives it the feel of a far pricier watch. 3:23
Movementpositive: Likes the look of the blackened, partly skeletonised movement. 3:51
Designpositive: Describes it as handsome and memorable. 4:18
Valuepositive: Considers it reasonably priced for a luxury watch. 4:18

Watch on YouTube

Swiss Connection Watches

MING 37.09 Uni - A Different Kind of Dive Watch

Video, 6 minHands-on reviewFeb 2026

Very positiveRecommends

Presents the 37.09 Uni as a refreshing, original compact diver. Praises the layered sapphire dial's depth and lume, the unexpected 600m rating in a slim 38mm case, and practical touches like the red crown warning ring.

Disclosure: Retailer stock

What they said, point by point

Dialpositive: Finds the minimalist dial surprisingly deep and complex, engaging to look at. 0:31
Says the design really comes alive when viewed from an angle. 4:00
Notes the lume preserves the dial's depth and complexity in low light. 4:28
Appreciates the orange accents for contrast and character. 4:57
Case & proportionspositive: Considers it one of the toughest compact divers thanks to its 600m rating. 2:33
Smaller bezel lets the dial feel substantial while keeping a wearable size. 3:01
Functionalitypositive: Wishes more brands offered the red ring warning of an unscrewed crown. 3:30
Originalitypositive: Finds it refreshing against dive watches that all copy a 1950s template. 4:57
Credits MING with a quickly identifiable design language. 0:31
Designpositive: Says the design challenges the norm while looking incredible. 5:26
Notes negative space makes the dial feel expansive in a small case. 3:30

Watch on YouTube

Beans And Bezels

MING 37.09 Bluefin – Beans & Bezels

ArticleHands-on review

Very positiveRecommends

After handling a prototype, the reviewer is sold on the Bluefin, praising its rotating-dial engineering, mesmerizing dial, strong lume, 600m water resistance and finishing. Initial size worries vanished because it wears closer to 40mm, and a purchase is planned.

What the review says, point by point

Case & proportionspositive: Considers the case a well-executed blend of design and functionality.
Notes taller case layers and two crowns give it more visual width than other 37 Series models.
Praises the 4 o'clock crown's bezel action and the smooth, robust 2 o'clock crown.
Dialpositive: Finds the metallized blue-to-black dial captivating and exceptionally finished.
Considers it one of MING's most dynamic dials, more engaging than the 18.01.
Rates lume as excellent, brighter and longer-lasting than many contemporaries, with improved hands.
Notes the colored lume on the seconds hand fades faster than the rest.
Functionalitypositive: Finds the fully rotating dial mechanism remarkable engineering.
Finds the lumed diving scale very easy to read.
Considers 600m water resistance with a display back a major technical achievement.
Finishing & buildpositive: Rates build quality and finishing as top-notch, as expected from MING.
Says dial finishing is exceptional and better in person.
Movementpositive: Considers the SW300 among the best off-the-shelf automatics at this level.
Finds the movement unattractive despite skeletonization; a closed back would be acceptable.
Wearabilitypositive: Finds it wears much larger than 38mm, resolving earlier size concerns.
Notes perceived thickness is less than the 12.8mm figure due to curved crystals.
Bracelet & strappositive: Finds the FKM rubber strap very comfortable, likening it to an OysterFlex.
Loves the watch on the Universal Bracelet v2.0.
Originalitypositive: Views it as a distinctive take on the inner-bezel diver while clearly MING.
Compared with: MING 18.01 H41: Bluefin's dial more engaging and winding nicer, but 18.01 lume likely brighter.
Seiko SJE093 62mas re-issue: Seiko felt drastically smaller at similar size; Bluefin wears larger.
MING 17.09 WCS: Bluefin's lume outperforms the 17 Series.
MING 20.11 Mosaic: 20 Series lume slightly stronger due to larger application.
Christopher Ward Lumiere: Bluefin lume on par.
Sinn U50: Bluefin lume on par.

Read on beansandbezels.com

Also covered by

Collective Horology

Hands-on with MING's Dive Watches: The 37.09 Bluefin and Uni

ArticleNewsJan 2025Gabriel Reilly

PositiveRecommends

Presents the 37.09 as a practical, compact dive watch balancing design and performance. It praises the easy-to-use crown, comfortable proportions and rubber strap, and calls it a strong choice for daily wear and diving. The text is largely spec and marketing prose.

Suits: Those wanting one watch for everyday wear and underwater use

Disclosure: Retailer stock

Not a review of the watch in hand (news, a guide or a reaction), so it isn't counted.

Low-confidence reading: Retailer-published piece with mostly spec recitation and marketing-style prose. There is no clear evidence of first-hand handling, and the evaluative remarks are generic.

What the review says, point by point

Case & proportionspositive: Considers the 38mm case dimensions suitable for most wrists, with balanced proportions.
Functionalitypositive: Finds the 4 o'clock crown controlling the rotating sapphire dial easy to reach and operate.
Views the rotating-dial design as functional while keeping a clean, simple look.
Wearabilitypositive: Says the dimensions give a comfortable fit.
Bracelet & strappositive: Finds the quick-change adjustable rubber strap easy to use and comfortable over long wear.
Versatilitypositive: Calls it a strong choice for both daily wear and underwater use.

Read on collectivehorology.com

WatchMaestro

VideoHands-on review

We couldn't retrieve this source automatically, so it hasn't been analysed.

Watch on YouTube

Specifications

Reference: 37.09
Case: 38mm, 316L stainless steel
Thickness: 12.8mm
Lug to lug: 44.5mm
Movement: Sellita SW300.M1 for MING (skeletonised) (automatic)
Power reserve: 50 hours
Water resistance: 600m
Crystal: domed sapphire front and rear, double-sided AR; lumed hour scale inside the crystal
Bracelet or strap: moulded FKM rubber strap, 20mm, 'flying blade' tuck buckle
Announced: May 2024

Creator Consensus is built only from what reviewers said. Prices, retailers and any commercial relationship never affect it. How consensus works