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Watch Review: The Mk II Fulcrum 39 And The Power Of A Good Reputation And Effective Marketing
ArticleHands-on reviewMay 2025Mike Razak
Mixed
Sees the Fulcrum 39 as a fine but unremarkable MilSub homage whose sell-out owes more to Mk II's reputation and storytelling than to the watch. Praises the downsized case, crown action and legibility, but criticises the stiff bezel, tiny logo, needless thickness and derivative design.
What the review says, point by point
- Case & proportionsmixed
- Finds the reduction from 42.1mm to 39mm a meaningful improvement for most wearers.
- Considers the bezel slightly too stiff, surprising given the brand's reputation for precision.
- Praises the large screw-down crown as easy to grip, with excellent winding and setting action.
- Argues the watch did not need to be so thick with these movements, citing thinner rivals.
- Wearabilitypositive
- Calls the dimensions a nice wrist size that remains very wearable.
- Notes the heavily domed crystal is difficult to photograph but fine when worn.
- Dialmixed
- Describes the dial as simple and legible but largely unremarkable.
- Finds the lume adequate and even, with no complaints.
- Thinks the Mk II logo is too small and out of proportion to the dial.
- Bracelet & strapmixed
- Finds the bundled rubber strap very comfortable.
- Dismisses the single-pass nylon strap as adding unnecessary thickness to an already thick watch.
- Movementpositive
- Calls the Miyota movement reliable, durable and easy to service.
- Anecdotally finds these movements run more accurately than stated.
- Functionalitypositive
- Argues 200m water resistance is more sensible than 300m for nearly everyone.
- Originalitynegative
- Calls it one of many MilSub homages, with the fictional story only creating an illusion of more.
- States that an invented history does not change the object itself.
- Sees no reason for a fictional homage to copy the original's dimensions so closely.
- Designmixed
- Judges the watch fine and solid but not great, and nothing new.
- Believes its sell-out success reflects reputation and marketing rather than the watch itself.
- Compared with
- Mk II Fulcrum (2013, 42mm): The downsized 39mm case wears better for most people.
- Rolex 5517 MilSub: Homage copies original's ~14mm thickness unnecessarily.
